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With all the iPhone hype today, this headline caught my eye this morning. “Last year, we spent more on Poland Spring, Fiji Water, Evian, Aquafina, and Dasani than we spent on iPods or movie tickets–$15 billion. It will be $16 billion this year.”

There are lot of really odd things going on in the world when you sit back and think about it. United States obsession with bottled water is definitely one of them. We’re willing to pay nearly 5 times as much for a bottle of water than we will for the equivalent amount of gasoline in many cases. Hasn’t everyone complaining about prices at the pump right recently? “If the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.” More than a billion people on this planet do not have access to clean and safe drinking water, yet the US is the number one consumer in the world of bottled water.

For what it’s worth we do not have bottled water at Spry. We use a standard water cooler with re-usable bottles that are refilled on a weekly basis. I for one will think twice the next time I’m on the road and feeling thirsty though.

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